{"id":13112,"date":"2022-08-03T15:41:56","date_gmt":"2022-08-03T13:41:56","guid":{"rendered":"https:\/\/preprod.doriane-dev.com\/?p=13112"},"modified":"2022-10-11T12:12:30","modified_gmt":"2022-10-11T10:12:30","slug":"rym-une-etude-qualitative-pour-confirmer-le-potentiel-de-son-innovation","status":"publish","type":"post","link":"https:\/\/preprod.doriane-dev.com\/en\/2022\/08\/03\/rym-une-etude-qualitative-pour-confirmer-le-potentiel-de-son-innovation\/","title":{"rendered":"RyM, une \u00e9tude qualitative pour confirmer le potentiel de son innovation."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13112\" class=\"elementor elementor-13112\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-4556b3d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4556b3d3\" data-element_type=\"section\" data-e-type=\"section\" 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data-settings=\"{&quot;_ob_spacerat_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-73149bf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73149bf8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58626e57\" data-id=\"58626e57\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35322271 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"35322271\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9379e0 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9379e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RyM, une \u00e9tude qualitative pour confirmer le potentiel de son innovation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d68ce6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"49d68ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW208116826 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW208116826 BCX9\">\"<\/span><\/span><span class=\"TextRun SCXW208116826 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW208116826 BCX9\">\u202fRyM nous a permis de valider les hypoth\u00e8ses de travail que nous avions formul\u00e9es, toutes les recherches que nous avions faite<\/span><span class=\"NormalTextRun SCXW208116826 BCX9\">s<\/span><span class=\"NormalTextRun SCXW208116826 BCX9\"> en amont et tous les \u00e9l\u00e9ments marketing structur\u00e9<\/span><span class=\"NormalTextRun SCXW208116826 BCX9\">s<\/span><span class=\"NormalTextRun SCXW208116826 BCX9\"> et exprim\u00e9<\/span><span class=\"NormalTextRun SCXW208116826 BCX9\">s<\/span><span class=\"NormalTextRun SCXW208116826 BCX9\">.\u202f\u00bb<\/span><\/span><span class=\"EOP SCXW208116826 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7fb8ad ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3a7fb8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW2013985 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW2013985 BCX9\">Magalie Michaud<\/span><span class=\"NormalTextRun SCXW2013985 BCX9\">, <\/span><span class=\"NormalTextRun SCXW2013985 BCX9\">Charg\u00e9e Marketing, <\/span><span class=\"NormalTextRun SCXW2013985 BCX9\">ECO CO2<\/span><span class=\"NormalTextRun SCXW2013985 BCX9\">\u00a0<\/span><\/span><span class=\"EOP SCXW2013985 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-72222ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72222ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d0e6a1\" data-id=\"1d0e6a1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5592361e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5592361e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019accompagnement RyM en 3 mots\u202f: Rapidit\u00e9\u202f\u2022\u202fValeur ajout\u00e9e \u2022 M\u00e9thodologie  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30349b9d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"30349b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Lorsque nous avons d\u00e9cid\u00e9 de travailler avec RyM, nous recherchions une prestation qui puisse se d\u00e9rouler sur des <\/span><b><span data-contrast=\"auto\">d\u00e9lais courts<\/span><\/b><span data-contrast=\"auto\">, mais bas\u00e9e sur des <\/span><b><span data-contrast=\"auto\">m\u00e9thodes valides<\/span><\/b><span data-contrast=\"auto\">. L\u2019exp\u00e9rience RyM coche ces cases et apporte une r\u00e9elle <\/span><b><span data-contrast=\"auto\">valeur ajout\u00e9e<\/span><\/b><span data-contrast=\"auto\"> et un apport important de connaissances sur la cible et les potentiels clients.\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Origines du projet\u202f:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><span data-contrast=\"auto\">La mission de l\u2019entreprise est d\u2019acc\u00e9l\u00e9rer la transition \u00e9cologique par le changement des comportements des citoyens et des organisations. C\u2019est donc tout naturellement que nous avons cherch\u00e9 \u00e0 d\u00e9velopper une solution pour sensibiliser les entreprises \u00e0 la r\u00e9duction durable de leur impact environnemental. Cette solution prend la forme d\u2019une application et d\u2019un service associ\u00e9 pour comprendre, mesurer et proposer des actions en vue de r\u00e9duire la consommation \u00e9nerg\u00e9tique des petites et moyennes entreprises.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Probl\u00e9matique\u202f:\u00a0<\/span><\/b><span data-contrast=\"auto\">Ayant r\u00e9alis\u00e9 une<\/span><span data-contrast=\"auto\"> \u00e9tude quantitative en interne<\/span><span data-contrast=\"auto\">, nous avions d\u00e9gag<\/span><span data-contrast=\"auto\">\u00e9<\/span><span data-contrast=\"auto\"> plusieurs cibles potentielles et avions confirm<\/span><span data-contrast=\"auto\">\u00e9<\/span><span data-contrast=\"auto\"> leur int\u00e9r\u00eat pour le projet. <\/span><span data-contrast=\"auto\">At<\/span><span data-contrast=\"auto\"> ce niveau<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> nous souhaitions approfondir ces informations et augmenter notre niveau de connaissance avant de passer \u00e0 la phase suivante du d\u00e9veloppement du projet.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">D\u00fb <\/span><span data-contrast=\"auto\">\u00e0 notre manque de temps en interne<\/span><span data-contrast=\"auto\">, nous avons pris la d\u00e9cision d\u2019externaliser cette phase d\u2019\u00e9tude qualitative, qui nous a permis de faire avancer le projet sur plusieurs plans.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">B\u00e9n\u00e9fices retir\u00e9s\u202f: <\/span><\/b><span data-contrast=\"auto\">RyM nous a permis de valider les hypoth\u00e8ses de travail que nous avions formul\u00e9es, toutes les recherches que nous avions faites en amont et tous les \u00e9l\u00e9ments marketing structur\u00e9s et exprim\u00e9s. L\u2019<\/span><b><span data-contrast=\"auto\">\u00e9tude qualitative <\/span><\/b><span data-contrast=\"auto\">a su confirmer quatre<\/span><span data-contrast=\"auto\"> \u00e9l\u00e9ments importants\u202f:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Nos cibles\u202f: confirmant le choix fait en amont et en apportant une connaissance plus importante de nos futurs clients<\/span><span data-ccp-props=\"{\"> <br \/><\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">The <\/span><b><span data-contrast=\"auto\">proposition de valeur<\/span><\/b><span data-contrast=\"auto\">\u202f: confirmant les choix strat\u00e9giques que nous avions faits et confirmant l\u2019int\u00e9r\u00eat de nos cibles pour notre offre<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les axes de r\u00e9ajustement\u202f: confirmant les doutes que nous avions sur certains points en mettant le doigt sur les axes o\u00f9 il nous fallait agir<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les tarifs\u202f: confirmant, avec le <\/span><b><span data-contrast=\"auto\">consentement \u00e0 payer<\/span><\/b><span data-contrast=\"auto\">, les tarifs que nous imaginions pour notre offre. Ce sujet sera approfondi au travers d\u2019une autre \u00e9tude, mais cela nous donne un premier regard sur la r\u00e9action de la cible potentielle sur le prix.<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Ce que nous avons particuli\u00e8rement appr\u00e9ci<\/span><span data-contrast=\"auto\">\u00e9<\/span><span data-contrast=\"auto\"> durant cette \u00e9tude, c\u2019est la formalisation du concept \u00e0 travers une vid\u00e9o. Que ce soit lors de l\u2019\u00e9tude ou en interne, cet exercice nous a permis de clarifier le concept et de structurer notre pens\u00e9e en formulant le contexte, l\u2019offre et la solution. Les plus \u00e9tant que cette vid\u00e9o a permis aux \u00e9quipes de communication et de cr\u00e9ation de voir le projet sous un \u0153il ext\u00e9rieur et objectif et, par cons\u00e9quent, de donner de nouvelles id\u00e9es.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">La suite pour le projet\u202f:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><span data-contrast=\"auto\">Pour la suite du projet, j\u2019ai d\u00e9j\u00e0 fait une synth\u00e8se en interne en reprenant des \u00e9l\u00e9ments cl\u00e9<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\"> du livrable. Les \u00e9quipes ont tr\u00e8s bien accueilli les r\u00e9sultats de l\u2019\u00e9tude et ont fait de bons retours. Maintenant<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> nous savons plus pr\u00e9cis\u00e9ment o\u00f9 on en est et vers o\u00f9 on va. Gr\u00e2ce au couplage de notre \u00e9tude quantitative et de votre \u00e9tude qualitative, nous sommes sur la bonne piste pour avancer sur notre lancement exp\u00e9rimental courant fin d\u2019ann\u00e9e 2022 ou d\u00e9but d\u2019ann\u00e9e 2023.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Le conseil pour un porteur de projet\u202f:\u00a0<\/span><\/b><span data-contrast=\"auto\">Je pense que, lors du d\u00e9veloppement d\u2019un projet<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> il y a des pr\u00e9requis \u00e0 valider, dont notamment la connaissance du march\u00e9 et de l\u2019int\u00e9r\u00eat de l\u2019innovation par rapport au march\u00e9. En innovation, j\u2019ai pu observer qu\u2019il y avait trop souvent une tendance g\u00e9n\u00e9rale \u00e0 ne pas assez se confronter au march\u00e9, ce qui est dommage car cela implique des frais et parfois ne permet pas au projet de vivre.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Des indicateurs de mise sur le march\u00e9, tel que le sco\u2019RyM, sont aussi importants pour savoir si le projet vaut le coup et si \u00e7a vaut le coup de se lancer sur la voie du d\u00e9veloppement.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-39b8ccef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39b8ccef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c8bcff0\" data-id=\"2c8bcff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba81090 ob-has-background-overlay elementor-widget elementor-widget-spacer\" data-id=\"1ba81090\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_spacerat_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-79f4a13c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f4a13c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c8c54b2\" data-id=\"7c8c54b2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45fee744 animated-fast ob-harakiri-inherit elementor-invisible ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"45fee744\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You can also maximize your innovation's chances of success by assessing its market potential!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1aac58ad\" data-id=\"1aac58ad\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26cc7f5 ob-has-background-overlay elementor-widget elementor-widget-html\" data-id=\"26cc7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container\">\r\n  <a href=\"https:\/\/preprod.doriane-dev.com\/en\/le-service-rym\/#calendly_howitworks\">\r\n      <button>\r\n          SCHEDULE AN APPOINTMENT\r\n      <\/button>\r\n  <\/a>\r\n  <div class=\"shine\"><\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00ab\u202fRyM nous a permis de valider les hypoth\u00e8ses de travail que nous avions formul\u00e9es, toutes les recherches que nous avions faites en amont et tous les \u00e9l\u00e9ments marketing structur\u00e9s et 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