{"id":3648,"date":"2021-11-22T15:24:51","date_gmt":"2021-11-22T14:24:51","guid":{"rendered":"https:\/\/preprod.doriane-dev.com\/?p=3648"},"modified":"2022-06-30T10:29:19","modified_gmt":"2022-06-30T08:29:19","slug":"jai-un-projet-innovant-quelles-etudes-choisir","status":"publish","type":"post","link":"https:\/\/preprod.doriane-dev.com\/en\/2021\/11\/22\/jai-un-projet-innovant-quelles-etudes-choisir\/","title":{"rendered":"J&rsquo;ai un projet innovant : quelles \u00e9tudes choisir ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3648\" class=\"elementor elementor-3648\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-73149bf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73149bf8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fee1e55\" data-id=\"fee1e55\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdbfd79 ob-has-background-overlay elementor-widget elementor-widget-spacer\" data-id=\"bdbfd79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_spacerat_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9379e0 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9379e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">I am working on an innovative project: which study should I choose to ensure its potential?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"ob-is-breaking-bad ob-bb-inner elementor-section elementor-inner-section elementor-element elementor-element-9ddec83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ddec83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2d3472\" data-id=\"f2d3472\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ab3806 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"0ab3806\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2021\/10\/Innovation_quelles_etude_choisir_RyM-2-1024x682.jpg\" class=\"attachment-large size-large wp-image-3664\" alt=\"Innovation_quelles_etude_choisir_RyM\" srcset=\"https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2021\/10\/Innovation_quelles_etude_choisir_RyM-2-1024x682.jpg 1024w, https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2021\/10\/Innovation_quelles_etude_choisir_RyM-2-300x200.jpg 300w, https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2021\/10\/Innovation_quelles_etude_choisir_RyM-2-768x512.jpg 768w, https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2021\/10\/Innovation_quelles_etude_choisir_RyM-2-1536x1024.jpg 1536w, https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2021\/10\/Innovation_quelles_etude_choisir_RyM-2-18x12.jpg 18w, https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2021\/10\/Innovation_quelles_etude_choisir_RyM-2.jpg 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f09ecb3\" data-id=\"f09ecb3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5686a8 elementor-widget-divider--view-line ob-has-background-overlay elementor-widget elementor-widget-divider\" data-id=\"c5686a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0201f elementor-widget-divider--view-line ob-has-background-overlay elementor-widget elementor-widget-divider\" data-id=\"6a0201f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7c61e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4f7c61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Author:<\/strong> Syrine Cassagne<\/p><p>Webmarketing manager - Ixiade\u00a0<\/p><p><span style=\"font-weight: bold;\">STUDY | Reading time: <\/span>7 min<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-72222ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72222ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d0e6a1\" data-id=\"1d0e6a1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30349b9d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"30349b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque d\u00e9marche d&rsquo;innovation comporte son lot d&rsquo;incertitudes et de risques, et le parcours d&rsquo;innovation est <span style=\"color: var( --e-global-color-text );\">g\u00e9n\u00e9ralement sem\u00e9 d&#8217;emb\u00fbches, que vous soyez une start-up ou un grand groupe. Telles des boussoles, <b>les \u00e9tudes permettent d&rsquo;orienter les prises de d\u00e9cision<\/b> et de guider votre strat\u00e9gie pour optimiser votre proposition de valeur.<\/span> De plus, la partie relative aux \u00e9tudes dans vos<b><a style=\"color: #2e8fce;\" href=\"https:\/\/www.absiskey.com\/\" target=\"_blank\" rel=\"noopener\"> montages de projets et demandes de financements<\/a><\/b> est\u00a0celle qui va susciter le plus d&rsquo;int\u00e9r\u00eat de la part de vos potentiels investisseurs et partenaires qui misent sur le succ\u00e8s de votre projet. Parfois n\u00e9glig\u00e9es au d\u00e9triment des sp\u00e9cifications techniques, les \u00e9tudes sont n\u00e9anmoins tr\u00e8s demand\u00e9es par les organismes publics ou priv\u00e9s tels que la Bpi ou les fonds d&rsquo;investissement et sont d\u00e9cisives pour l&rsquo;obtention de financements mais aussi pour la poursuite de votre projet.<\/p><p>Malgr\u00e9 le caract\u00e8re connu et populaire de ce terme en marketing, <b>le monde des \u00ab\u00a0\u00e9tudes\u00a0\u00bb est plus obscur qu&rsquo;il n&rsquo;y para\u00eet<\/b> et il n&rsquo;est pas toujours \u00e9vident de s&rsquo;y retrouver parmi tous les sens et m\u00e9thodologies qui peuvent y \u00eatre associ\u00e9s. C&rsquo;est pourquoi, dans cet article, nous allons d\u00e9cortiquer pour vous les grandes familles d&rsquo;\u00e9tudes qui existent et vous donner des <b>cl\u00e9s de compr\u00e9hension pour vous guider vers l&rsquo;approche la plus adapt\u00e9e<\/b> \u00e0 vos besoins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3acff1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"d3acff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market studies vs. usage studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6da7f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4d6da7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\"\u00a0<b>Market Study\"<\/b> \u00a0is probably the most commonly used but often misunderstood term. The purpose of a market study is to gain a better <b>understanding of the market and the environment into which your new product or service will be integrated<\/b>. In a macro-economic way, market studies investigate the environment from different angles, using different methodologies such as:\n<ul>\n \t<li><strong><a style=\"color: #2e8fce;\" href=\"https:\/\/www.lecoindesentrepreneurs.fr\/5-forces-de-porter-analyse-concurrence\/\" target=\"_blank\" rel=\"noopener\">PORTER's five forces<\/a><\/strong> which makes it possible to assess the competitive intensity of the market by distributing the power of negotiation between the various stakeholders such as customers, substitute products, new entrants and suppliers (some add a sixth force relating to the influence of the state).<\/li>\n \t<li><strong>The competitive benchmark<\/strong>, which is relatively well known and unavoidable, makes it possible to identify the competitors, which is particularly interesting for determining one's marketing position, for example.<\/li>\n \t<li><strong><a style=\"color: #2e8fce;\" href=\"https:\/\/www.manager-go.com\/strategie-entreprise\/pestel.htm\" target=\"_blank\" rel=\"noopener\">PESTEL analysis<\/a><\/strong> (Political, Economic, Sociological, Technological, Ecological and Legal) to identify opportunities and threats in the company's macroeconomic and sectoral environment.<\/li>\n \t<li><strong><a style=\"color: #2e8fce;\" href=\"https:\/\/www.manager-go.com\/strategie-entreprise\/dossiers-methodes\/diagnostic-strategique-swot\" target=\"_blank\" rel=\"noopener\">SWOT analysis<\/a><\/strong> (FFOM in french) which classifies the opportunities and threats of the market as well as its own strengths and weaknesses in order to build virtuous combinations and identify key success factors.<\/li>\n<\/ul>\n<div>These approaches are interesting in the launch phase, to identify the market, supply and demand, and are perfectly <b>suited to products or services for which the markets are existing<\/b> (which is less the case in an innovation process).  With mainly information research work, the weakness of these \"market studies\" <b>is that they do not directly involve future users<\/b>.<\/div>\n<div><\/div>\n<div>This is the main difference between \"market studies\" and <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\"\u00a0<b>usage studies\"<\/b><b> <\/b>which objective is to <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\"><b>evaluate the way your targets perceive your innovative product or service and could adopt it<\/b>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"> Usage studies are part of <a style=\"color: #2e8fce;\" href=\"https:\/\/www.ixiade.com\/?lang=en\" target=\"_blank\" rel=\"noopener\">UX (User Experience)<\/a> approaches and are the key <b>to evaluating the true market potential of your solution<\/b>. The interest in usage studies is all the more growing as the wrong apprehension of users is one of the<a style=\"color: #2e8fce;\" href=\"https:\/\/www.ixiade.com\/?lang=en\" target=\"_blank\" rel=\"noopener\"> main causes of failure in innovation<\/a>. Usage studies can involve two main scientifically validated methodologies:<\/span><\/div>\n<div><\/div>\n<ul>\n \t<li><strong> <a style=\"color: #2e8fce;\" href=\"https:\/\/preprod.doriane-dev.com\/en\/le-service-rym\/\" target=\"_blank\" rel=\"noopener\">The assessment of acceptability,<\/a> <\/strong>which allows to understand the ability of users to  imagine themselves using the innovative solution by looking at four levels of analysis (adequacy of the innovation to the know-how, practices, identity and environment of the user)<\/li>\n \t<li><strong><a style=\"color: #2e8fce;\" href=\"https:\/\/www.ixiade.com\/?lang=en\" target=\"_blank\" rel=\"noopener\">The assessment of desirability,<\/a><\/strong> which allows to evaluate the emotional compatibility between innovation and users by comparing the expected emotions to those actually felt.<\/li>\n<\/ul>\nThese methodologies, in addition to <b>providing you with a <a style=\"color: #2e8fce;\" href=\"https:\/\/preprod.doriane-dev.com\/en\/\" target=\"_blank\" rel=\"noopener\">key indicator of your chances of success in the marketplace<\/a><\/b>, are fundamental to helping you close the gap between the attitudes and behaviors of your targets. By analyzing the envisaged uses, these methodologies also allow <b>you to identify the motivations of your users, the obstacles to be overcome and the conditions for success to guide your development and commercialization strategies<\/b>. In practice, it is therefore necessary to directly involve the potential users of your solution and to collect data directly from them. To do this, there are two possible approaches, qualitative and quantitative, to be favored according to the objectives pursued.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56bd81d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"56bd81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qualitative studies vs. quantitative studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2da3e3 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a2da3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Qualitative studies <\/b>allow <b>to obtain rich data on the opinions and perceptions of users<\/b>, thanks to open-ended questioning and discourse analysis. In practice, the most traditional methods of collecting data for this type of study are individual interviews or focus groups. With <a style=\"color: #2e8fce;\" href=\"https:\/\/preprod.doriane-dev.com\/en\/\" target=\"_blank\" rel=\"noopener\">Reach your Market<\/a>, we also use an innovative data collection method: <b>online user communities<\/b>, through our<strong> <a style=\"color: #2e8fce;\" href=\"https:\/\/www.yoomaneo.com\/\" target=\"_blank\" rel=\"noopener\">yoomaneo platform<\/a><\/strong>. In addition to offering the flexibility of digital data collection, the interest of this solution is to mix individual and collective data collection techniques by offering the possibility for users to express themselves individually and then interact with the other participants.<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">It is this double approach that allows us to collect particularly rich and unbiased data.<br \/><\/span><\/p><p>When conducting <b>quantitative studies<\/b>, the objective<strong> is to measure and quantify the opinions of users<\/strong> aupr\u00e8s d&rsquo;un large panel de participants, repr\u00e9sentatif de la cible vis\u00e9e. Gr\u00e2ce aux analyses statistiques, les \u00e9tudes quantitatives permettent de mesurer plus finement certains points, de mod\u00e9liser des donn\u00e9es, de confirmer les r\u00e9sultats d&rsquo;une \u00e9tude qualitative pr\u00e9alable ou de d\u00e9terminer quelles sont et comment se forment les pr\u00e9f\u00e9rences des utilisateurs. En pratique, les questionnaires en ligne sont le mode de collecte le plus adapt\u00e9 puisqu&rsquo;ils permettent de poser rapidement un certain nombre de questions ferm\u00e9es ou \u00e0 choix multiples et qu&rsquo;ils peuvent \u00eatre compl\u00e9t\u00e9s par les utilisateurs \u00e0 tout moment.<\/p><p>Le tableau comparatif ci-dessous reprend les grandes diff\u00e9rences (en termes de m\u00e9thodologie et de r\u00e9sultats) entre les \u00e9tudes qualitatives et les \u00e9tudes quantitatives propos\u00e9es dans notre service Reach your Market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1b990 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"7b1b990\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2022\/01\/Visu_Art1-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad1c9c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2ad1c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our models for rapid and robust usage studies <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ca35a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"25ca35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span id=\"p23\">Reach your Market offers three study models for different use cases.<\/span><span id=\"p24\"> Whether you are a project leader or a large group, we accompany your innovation towards success whatever its stage of development with the most appropriate solution among:<\/span>\n<ul>\n \t<li><span id=\"p25\"> <b><span id=\"44\" class=\"s-rg-t\"> <\/span> <a style=\"color: #2e8fce;\" href=\"https:\/\/preprod.doriane-dev.com\/en\/exploration-de-linteret\/\" target=\"_blank\" rel=\"noopener\">\"First Exploration\"<\/a><\/b>, a qualitative study model that allows to <b>explore the spontaneous interest for your innovative product or service among our user communities<\/b> and <\/span><span id=\"p67\">understand the motivations and obstacles of your targets as well as the conditions for the success of your innovation. Thanks to this study model, you will obtain in a few days a deliverable of results with operational recommendations for the continuation of your project.<\/span><\/li>\n \t<li><span id=\"p27\"><a style=\"color: #2e8fce;\" href=\"https:\/\/preprod.doriane-dev.com\/en\/validation-des-usages\/\" target=\"_blank\" rel=\"noopener\"><b>\"Usage Check\"<\/b><\/a>, another qualitative study model that allows to <b>evaluate the acceptability and desirability of your innovation among its targets (BtoB as well as BtoC) and also the different functions \/ characteristics of your innovation.<\/b><\/span><span id=\"p68\">.<\/span><span id=\"p70\"> Within 4 to 6 weeks, you will receive a complete, interactive and turnkey deliverable as well as personalised recommendations on strategic and operational aspects to maximise your project's chances of success.<\/span><\/li>\n \t<li><span id=\"p30\"><b><span id=\"48\" class=\"s-rg-t\"><\/span> <a style=\"color: #2e8fce;\" href=\"https:\/\/preprod.doriane-dev.com\/en\/confirmation-marche\/\" target=\"_blank\" rel=\"noopener\">\"Quanti Validation\"<\/a><\/b>, a quantitative study model that allows you to <b>measure the opinions of your users<\/b> and ensure that your innovation makes sense to a large panel of respondents.<\/span><span id=\"p69\">\u00a0Within a few weeks, you will also obtain an interactive deliverable of results to guide you in the next steps of your project and in your decision making.<\/span><\/li>\n<\/ul>\nWithout claiming to be exhaustive, this article aims to give you the keys to understanding the different types of study that exist. <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Your choice of one type of study or another may be guided by the stage of progress of your project, its technical complexity, the profile of your targets and, of course, your objectives:<\/span><span id=\"p37\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0convincing partners, exploring a new market, which innovative project\u00a0<span id=\"64\" class=\"s-ve-t\">is<\/span>\u00a0the most successful among a portfolio of projects, preparing the market launch of your innovation, preparing your commercialisation and marketing strategies, validating the potential of a prototype...<\/span><span id=\"p38\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"><span id=\"65\" class=\"s-or-t\">etc.<\/span><\/span><span id=\"p75\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<b>Quel que soit l&rsquo;objectif poursuivi, notre \u00e9quipe reste bien entendu \u00e0 <a style=\"color: #2e8fce;\" href=\"https:\/\/preprod.doriane-dev.com\/en\/contactez-nous\/\" target=\"_blank\" rel=\"noopener\">votre disposition<\/a> pour \u00e9changer sur vos projets d&rsquo;innovation en cours ou \u00e0 venir<\/b> !<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-39b8ccef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39b8ccef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c8bcff0\" data-id=\"2c8bcff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba81090 ob-has-background-overlay elementor-widget elementor-widget-spacer\" data-id=\"1ba81090\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_spacerat_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-3311aa1c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3311aa1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4aee1685\" data-id=\"4aee1685\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e5d27af animated-fast ob-harakiri-inherit elementor-invisible ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2e5d27af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conduct a study now with Reach your Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553a28b0 animated-fast ob-harakiri-inherit elementor-invisible ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"553a28b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Benefit from a high-performance innovation support service within a controlled timeframe and budget, to maximise your project's chances of success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-958abd5\" data-id=\"958abd5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e3cc51a elementor-widget__width-auto ob-has-background-overlay elementor-widget elementor-widget-html\" data-id=\"6e3cc51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container\">\r\n  <a href=\"https:\/\/preprod.doriane-dev.com\/en\/contactez-nous\/#planifier-rendez-vous#planifier-rendez-vous\">\r\n      <button class=\"btn-rdv-rym\">\r\n          TALK TO A RYM EXPERT\r\n      <\/button>\r\n  <\/a>\r\n  <div class=\"shine\"><\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22071b23 elementor-hidden-desktop elementor-hidden-tablet ob-has-background-overlay elementor-widget elementor-widget-spacer\" data-id=\"22071b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_spacerat_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez dans l&rsquo;article qui suit les diff\u00e9rences existantes entre une \u00e9tude de march\u00e9 et une \u00e9tude d&rsquo;usage ainsi que les diff\u00e9rences entre une \u00e9tude qualitative et quantitative afin de faire le bon choix pour votre projet d&rsquo;innovation.<\/p>","protected":false},"author":2,"featured_media":12456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[16],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-article"],"jetpack_featured_media_url":"https:\/\/preprod.doriane-dev.com\/wp-content\/uploads\/2022\/06\/projet-innovant.png","_links":{"self":[{"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/posts\/3648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/comments?post=3648"}],"version-history":[{"count":326,"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/posts\/3648\/revisions"}],"predecessor-version":[{"id":12379,"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/posts\/3648\/revisions\/12379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/media\/12456"}],"wp:attachment":[{"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/media?parent=3648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/categories?post=3648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.doriane-dev.com\/en\/wp-json\/wp\/v2\/tags?post=3648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}