{"id":8316,"date":"2022-03-08T14:37:26","date_gmt":"2022-03-08T13:37:26","guid":{"rendered":"https:\/\/preprod.doriane-dev.com\/?p=8316"},"modified":"2022-06-30T10:26:48","modified_gmt":"2022-06-30T08:26:48","slug":"5-bonnes-raisons-decouter-les-feedbacks-des-utilisateurs-dans-un-projet-dinnovation","status":"publish","type":"post","link":"https:\/\/preprod.doriane-dev.com\/en\/2022\/03\/08\/5-bonnes-raisons-decouter-les-feedbacks-des-utilisateurs-dans-un-projet-dinnovation\/","title":{"rendered":"5 bonnes raisons d’\u00e9couter les feedbacks des utilisateurs dans un projet d’innovation"},"content":{"rendered":"
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5 good reasons to trust user feedback in an innovation project\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Author:<\/strong> Estelle Gollety<\/p>

User Market Research - Ixiade\u00a0<\/p>

User Study l <\/span>Reading time: <\/span>6 min<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tWhether you are an individual project leader, in a small or large company, innovate remains a risk to take<\/b>. Le parcours de cr\u00e9ation et de d\u00e9veloppement d’un produit ou service innovant est jalonn\u00e9 d’incertitudes. Malgr\u00e9 cela, les personnes qui vont entourent vous demanderont toujours des certitudes sur votre projet et sur son potentiel<\/a> : votre banque, vos collaborateurs, votre direction, vos partenaires et investisseurs… Entre \u00e9tudes de march\u00e9, business plans et recherches documentaires, tous les moyens sont bons pour reduce the risk to take<\/b> by innovating, but it is on the side of the users that you will find the right answers to your questions! Discover here the 5 good reasons to trust user feedback<\/b><\/a> in your innovation process.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Taking into account the uses is essential to create a meaningful innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn the innovation process and more specifically in the creation and design of a new product or service, the focus is often mainly on the technological aspect: on which technologies is my innovation based? Which components should be used? But this technical and technological focus sometimes makes us forget the essential: the innovation is intended to be used by users<\/strong>. It is therefore essential that it makes sense to them. And it is the research and construction of this meaning<\/strong><\/a> qui permettra aux utilisateurs d’accepter le changement induit par l’innovation, de l’adopter (l’acheter) et de se l’approprier (l’int\u00e9grer dans ses pratiques).\n\nPour s’assurer de cr\u00e9er une innovation qui fasse sens, il est know the future users<\/strong>, who they are, what their aspirations are, what their expectations are, what their problems are. All of this is necessary to be able to put the answers provided by the innovation object (how it responds to the users' expectations and solves their problems) into perspective. By surveying its future users, exploring their current uses, their problems and expectations, it is easy to cr\u00e9er une proposition de valeur<\/a> qui fasse sens<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Poor user apprehension is the first factor of failure in innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn innovation, there are many failures: 80% of innovative products or services do not make it past the development phase. Among those that do and reach the market, 75% do not make it past the first year of commercialization. In total, 90% to 95% of innovation fail<\/strong>. Although this percentage varies from ones sector to another (for example, it is higher for new technologies and consumer goods), failure is still too common and its causes too numerous. When we look at the\u00a0 pitfalls of innovation<\/strong><\/a>, a dozen factors of failure can be identified. Some are specific to the company and its organization<\/strong> (internal problems, lack of methodology, psychological bias, etc.), others are specific to market knowledge<\/strong> (insufficient knowledge, poor consideration of the ecosystem, bad timing, etc.), but les plus d\u00e9terminants sont li\u00e9s \u00e0 la mauvaise appr\u00e9hension des futurs utilisateurs<\/a><\/strong> de l’innovation.\n\nEn effet, parmi les causes d’\u00e9chec li\u00e9es aux utilisateurs, on retrouve :\n