RyM: from idea to success, we support your innovation journey!
Developing a product or service? Looking to innovate to stay competitive or meet new market needs? Have an idea and want to explore its potential? Reach your Market and its network of experts help you put user experience at the heart of every stage of your innovation journey from exploration and ideation to concept development and user testing, guiding your project towards success!
Learn more about our privacy commitments
Funding may be available for Reach your Market services:
Reach your Market in numbers
Reach your Market supports your innovation at every stage
Whatever your industry and target audience, the innovation process comes with challenges. Our experts provide tailored support to help you overcome them at every stage of your journey.
Reach your Market supports your innovation at every stage
Whatever your industry and target audience, the innovation process comes with challenges. Our experts support your ambitions and development goals throughout your journey.
RyM Exploration helps you uncover your customers’ and prospects’ needs, expectations and challenges through individual interviews or focus groups, and identify market trends through interviews with industry experts!
RyM Ideation helps you generate ideas for new products or services and select those with the most potential through creative workshops with your teams or potential users, all in a creative sprint format!
RyM Concept development helps you define your target users, of your innovation, your offering appealing and clarify its positioning while shaping a clear, compelling concept complete with usage scenarios, ready to share and test!
RyM User Testing helps you assess the acceptability and desirability of your innovation, test its business model and selling price, and get expert recommendations to support your market launch or scale-up!
They trust us
About us
Reach your Market (RyM) is a service that brings together innovation and UX research experts to support innovative projects. Whether your innovation is a product or a service aimed at the B2B or B2C market, in France or internationally, in a tech sector or any other industry, the RyM Team is here to guide you every step of the way.
RyM also also shares its expertise through action learning, helping your teams develop new skills while working on real innovation projects within your organisation!
Our mission? To take your innovations from idea to success!
