RyM Exploration: gain market insights to drive your innovation forward
Understanding your market and potential users is the first step towards successful innovation. Anticipating market trends and gaining a deeper understanding of your customers' and prospects' needs, expectations and challenges are essential to making informed decisions. RyM Exploration helps you achieve both.
Why get support during the exploration stage?
Whether you're launching a new product or service project or refining its direction, reliable market insights and expert guidance are essential.
Improve customer satisfaction
Looking to improve your products and enhance the user experience? Want to develop new concepts that meet your customers' evolving expectations? RyM Exploration helps you understand what your customers really need and expect from your products or services.
Enter new markets
Looking to diversify your business or reach new customers? RyM Exploration helps youidentify growth opportunities and high-potential prospects.
Stay competitive
Want to better understand your competitive landscape and identify early signs of emerging market trends? The RyM Team helps you gain valuable strategic insights and stay ahead of the competition..
RyM Exploration: how does it work in practice?
Meet with a RyM expert to discuss your project, needs and exploration objectives.
Development of a methodological and pricing proposal tailored to your exploration objectives, timeline and budget.
Information gathering through individual interviews or focus groups with your customers or prospects, whatever their profile, or with recognised experts in your target field.
Analysis of all research data and presentation of an interactive deliverable containing detailed exploration findings and an executive summary with insights you can act on during the ideation stage.
Our clients say it best
Valuable market insights to guide an industrial innovation project
“This study delivered high quality insights with a remarkable level of depth! The verbatim quotes combined with the analysis has given us a much clearer understanding of the issues and provided clear insights that are essential to guide our next steps. The study generated a wealth of high-quality information. With a sample size midway between qualitative and quantitative research, an analytical method and a clear, precise presentation of results, our project team is very satisfied.”
Program Marketing Leader ● SCHNEIDER ELECTRIC
A RyM Exploration study to better understand the needs of professional electricians
“Our aim was to gain a thorough understanding of the market so we could be more confident about our next steps. We really wanted to go beyond our traditional research to add more value and avoid certain pitfalls. This study helped us better understand our users’ perceptions and feelings helped us identify a clear way forward for the project.”
Design Lab Assistant Manager ● NEXANS
RyM experts explore the needs and expectations of women experiencing prolonged baby blues
“It is our perspective that has changed. Because postnatal depression is a taboo subject, we lacked insight into new mothers’ experiences, which we needed to design a digital therapeutic programme for them. We now have a clearer approach thanks to the study and know which direction to take.”
Psychologist and Co-founder ● ACROPSY
Once you understand your market, move on to ideation to generate new ideas and uncover new opportunities
