RyM Ideation: generate ideas and unlock new opportunities for innovation
Innovation starts with ideas, but success depends on identifying the ones with the greatest potential. Diverging before converging is the foundation of every creative process. Being able to generate a wide range of ideas and then select those with the most potential helps you prepare for the future and uncover new opportunities. RyM Ideation guides you through this process to turn creative thinking into promising ideas for innovation.
Why get support during the ideation stage?
Innovation is essential, but finding the right idea, designed for and with users, is not always easy.
Diversify your offering
Looking to innovate or diversify your business with new solutions? RyM Ideation uses creative techniques to help you generate fresh ideas and select those with the most potential that are meaningful to your target users, all through a creative sprint!
Involve your future users
Want to give your customers and prospects a voice and involve them in your innovation process? RyM Ideation helps you organize creative workshops with potential users to gain a fresh perspectives and identify new opportunities for innovation.
Bring your teams together
Looking to bring your teams together around an innovation project and make the most of their diverse skills? The RyM Team facilitatesinternal creativity workshops to harness your organisation's strengths and help shape its future.
RyM Ideation: how does it work in practice?
Using a wide range of creativity techniques our experts help you generate new ideas and select the most promising ones
Creation of materials and tools based on the organisation’s strategy, market trends or exploratory research findings to spark participants’ creativity.
Creativity workshops with target users or internal teams to generate as many innovative solution ideas as possible, based on a key user need or challenge.
Using dedicated creativity tools and matrices designed around the organisation’s strategy, a convergence exercise, held in a workshop or asynchronously, filters concept ideas and identifies those with the greatest potential for the intended audiences.
Analysis of all ideas and presentation of a deliverable documenting the creative process and selected ideas in an “ideas workbook” for the next stage: concept development.
