RyM Concept Development: shape an innovation that resonates with your users
Turning your idea into a well-defined concept is a key step in bringing an innovation to life. Concept development involves in-depth strategic thinking about target users, value proposition, positioning and the factors that make your offering appealing. RyM Concept Development helps yo shape your innovation and anticipate how it will be used.
Why get support during the concept development stage?
Turning an abstract idea into a concrete concept requires a strategy and expert user-centred methods.
Identifiy high-potential customers
Need to define your innovation's target users? Want to refine your personas to reach them more effectively? RyM Concept Development helps you build detailed profiles of your future product or service users, including their characteristics, behaviours and values.
Define an appealing offering
Wondering what makes your product or service distinctive and appealing? Need to develop a clear, credible value proposition? RyM Concept Development helps you define your innovation’s positioning and identify the key factors that make it attractive to your target audience.
Develop a clearr, testable concept
Need presentation materials to communicate your innovation? Want to bring your concept to life and explore how it could be used? The RyM Team helps you develop a clear, testable concept presentation and create scenarios illustrating how your offering could be used in the future.
RyM Concept Development: how does it work in practice?
Using User-centred methods, RyM experts help you shape and formalise an innovation that meets your users’ expectations
Collaborative workshops using dedicated tools and your market knowledge to define one or more target users and develop their personas, describing their characteristics, typical behaviours and values.
Starting from an idea, collaborative workshops produce presentation materials describing what the concept is, what it is for and how it is used.
Strategic collaborative workshops define the components of the offering’s positioning: factors that make it appealing, distinctive attributes and elements that build credibility.
To develop the concept further, we create a video presentation of the solution showing one or more usage scenarios through sketches, models, narration or live-action footage.
From concept to compelling visuals: sketches, 3D and live-action video
RyM experts offer different illustration and storytelling formats tailored to your innovation's stage of development and your communication objectives.
Sketches / Detailed illustrations
3D modelling
Narration and dialogue
Live-action footage
Our clients say it best
A strategic approach with RyM to develop a market-changing offering
“Schneider Electric has been working on connected technologies for many years, with the ambition of introducing new connected electricity solutions to the residential market. We wanted support at an early stage of this project to define a future solution, develop an innovative value proposition and determine its positioning. The wealth of insights shared with us helped give the project a new direction with a much more strategic dimension and a more prominent place within the company's activities.
Innovation Manager ● SCHNEIDER ELECTRIC
A concept video to clarify ideas and present a new offering
“ What we particularly appreciated during this project was bringing the concept to life through a video. Whether for user research or internal purposes, this exercise helped us clarify the concept and structure our thinking by setting out the context, the offering and the solution. An added benefit was that the video enabled our communications and creative teams to see the project from an objective, external perspective and, as a result, generate new ideas. More broadly, this support helped us confirm our choice of target audiences and the elements of our value proposition.”
Marketing Officer ● ECO CO2
Strategic support from RyM to challenge an idea and validate its market positioning
“With support from RyM experts, we worked together to develop and formalise the concept. We already had some elements in place, but what we really wanted was concrete feedback on our idea to see whether we were approaching the project from the right angle or needed to pivot before committing further. I was looking for support that would help me challenge our ideas without being biased by our assumptions, with an objective perspective, to see whether our vision of this innovative concept aligned with market realities.”
Upstream Marketing Manager ● SCHNEIDER ELECTRIC
