RyM User Testing: assess your innovation’s potential and fit with the market
Assessing the market potential of your innovation before bringing it to market is essential, whether to avoid a costly failure or to maximise future revenue. Evaluating the acceptability of your new product or service and validating your business model are key steps to maximising your chances of market success . RyM User Testing provides crucial feedback from your future users.
Why get support during the user testing stage?
When innovating, actionable user feedback helps inform your strategic and operational decisions
Assess the likelihood of adoption
Wondering about your innovation's market potential and how users will perceive it? RyM User Testing provides feedback directly from your target users to understand their opinions, feelings and ability to envision themselves using your innovation.
Identify actionable opportunities
Looking for guidance on your development and commercialisation decisions? Need to validate your innovation's business model? RyM User Testing provides expert strategic and operational recommendations to maximise your chances of success.
Improve your go-to-market strategy
Already bringing your product or service to market but struggling to gain traction? Looking to reach a new target audience? The RyM Team engages with your users to identify friction points and opportunities for improvement helping you achieve your commercial objectives.
RyM User Testing: how does it work in practice?
Using qualitative and quantitative user research methods, RyM experts help you assess and maximise your innovation’s potential.
Meet with a RyM expert to discuss your project, needs and research objectives.
Development of a methodological and pricing proposal tailored to your research objectives, timeline and budget.
Collection of qualitative data through individual interviews or focus groups, quantitative data through online surveys, or a combination of both, with your target users. Methods tailored to your research objectives.
Analysis of research data and presentation of an interactive report covering key findings on acceptability, desirability, feature preferences and willingness to pay, together with actionable strategic and operational recommendations to support your innovation’s market success.
Our clients say it best
A RyM study to gather user insights and accelerate the development of an innovative knee brace
“What's great about the RyM approach is that the data is quantified and backed by a scientific methodology. Gaining insights into potential buyers’ emotions was very relevant. The study also gave potential customers the opportunity to see the prototype and share their level of interest and their understanding of the product’s usefulness. The Reach your Market study helped us understandthe barriers our target users might face. Ultimately, it also gave us the tools to work on several aspects at once, both the product itself and how we communicate about it.”
Research & Development Director ● EXONEO
A qualitative RyM study to validate an innovation’s potential in a new market
“Our main challenge was to enter our target markets and begin commercialisation. With the Covid crisis, we had to reposition our innovation and rethink its uses. As part of our development, it was therefore important to gather feedback from prospects and future customers on their ability to adopt a new product like ours and under what conditions such as price and technical requirements. The Reach your Market study confirmed our impressions through interesting scientific approach. The findings also provide a valuable resource that we can use to convince partners.”
Chief Executive Officer ● MON KILOWATT
B2C market research to assess a low-tech tool’s chances of success
“My efforts to find partners to help realise the potential of my innovation had been unsuccessful. What I was missing was a study to assess its market potential. The results confirmed my tool's potential, and the enthusiasm shown by respondents demonstrated that there was genuine demand for it. When I approach specialist companies again with the study findings, I will have stronger envidence to convince them of the value of bringing my tool to market."
Independent Project Founder
RyM User Testing as an essential milestone in every innovation project
“We needed to strengthen the project and wanted to validate our concept using methods such asacceptability and desirability assessments. The study helps us reassess feedback from the field and informs our next steps. The barriers to overcome may relate to the product and its features, or to communication-related factors and emotional perceptions. In any case, the RyM study has now become an essential milestone. For each project, our aim is to present the executive committee with a business case for a given country, supported by the RyM study findingd, to secure a clear go-ahead! ”
Innovation Manager ● NEXANS
